creative direction & brand storytelling
Brand campaign/
short film production
with Azea Zalea
location: Berlin, Germany | role: creative director/project manager, director, producer and stylist | type of project: brand campaign
VALEXANDRE led the full creative direction and production of Azea Zalea’s first fashion film and campaign, translating the brand’s message on BIPOC community-building and loneliness into a visually powerful, emotionally grounded two-day shoot.
From scripting and set design to talent recruitment and on-site execution, we managed the entire process with precision and intention. Alongside founder Miriam, VALEXANDRE also provided weekly brand consulting—shaping her personal journey into a distinct brand identity and securing public funding through our strategic support.
