IMPORTANT NOTICE

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soft armour argues that children's presence is sacred and therefore chooses to focus on parent’s emotional visibility.

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Our values: 

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• Protect their privacy and safety – safeguarding children from unwanted exposure and long-term digital footprints.

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• Shift the narrative focus – centering the emotional world of fathers and their parental experience, rather than using children as visual focal points.

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• Maintain intimacy without intrusion – allowing viewers to feel the depth of connection without crossing personal boundaries.

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• Encourage universal relatability – by not showing specific faces, the project invites broader identification with the themes of care, joy, and fatherhood.

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