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soft armour
presence over perfection
soft armour is a Berlin-based project by VALEXANDRE determined to get more fathers actively involved in child care and parenthood.
Campaign
To that end, we are producing a short film about fatherhood in Berlin.
Our visual materials and storylines already set the tone for what we want to achieve,
and our first Be present clothing line is now online and open for donations.
We are actively seeking your support. Because, especially with regards to men/fathers, we want to influence behaviour, change attitudes and lay a foundation for more presence in fatherhood.
Both in terms of labour and emotional presence.
soft armour
...So, do you want to show support to soft armour?
register now and pre-order
from our first line of T-shirts and caps from
our Be Present collection
& receive a
free family portrait
(framed)
All the profits will be used for the production of promotional material for our cause.
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